My Profile

After 20 incredible years in operations with Four Seasons Hotels and Resorts in 4 countries on 3 continents, I have founded my own Spa and Wellness consultancy, VLF Spa Consulting, in 2021. My passion lies in designing unforgettable guest experiences while achieving financial objectives through strategic planning and creative marketing. Some of my wellness concepts have received international recognition through multiple awards, including the rare Forbes Five-Star rating.
VLF Spa Consulting is dedicated to the highest quality of luxury Spa consulting delivered with a creative passion, exceptional love for detail, and an elevated level of business acumen. We offer a unique consulting experience – led by proven business strategies and an impressive global experience.
We love transforming an unique imagination into spectacular results for our clients. VLF Spa Consulting achieves results through unique concept creation, detailed design guidance, the introduction of adequate revenue and profit-driving practices, and the implementation of decisive actions to reach the aimed premium positioning in the envisioned market.
My expertise has been recognized by top industry events, where I was featured as a speaker, i.e., at the International Spa Association, Spa & Wellness Association Africa conferences, and European Spa Summit. In addition, I was invited to be a visiting lecturer at the prestigious EHL Hospitality Business School, formerly known as École Hôtelière de Lausanne, for their Spa Management Program.